Hello, Ciao
Hey, I am a UX/UI Designer
Currently working at, Publicis Sapient
Hello, Ciao
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At the core of my approach, I maintain that brand and UX are closely connected and work together. I work hard on creating and representing digital brand identities across channels, providing strategy assistance and guidelines to ensure consistency.
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I believe everyone deserves a unique user experience, whether using a product at work or in their free time. I aim to create memorable and fun enterprise and consumer products as well as provide comprehensive design systems for effortless product iteration.
What I do
Digital products
Branding
Content
What I also like
Balance
Hey there!
Strong commentator and a good listener who values the perspectives and experiences of others.
I believe that honesty, respect, and connection are key.
Apart from my 4+ years in design, I'm also a 30-year-old woman born in Palermo, a traveller by passion, passionate about art, an artist of jokes who jokes about misadventure. The most important thing I have learned so far? Life can be tough at times and the greatest gift you can have is not money, objects, or a luxurious house but the way you face it with joy even in moments that seem impossible to overcome.
I'm not certain if I can fully encapsulate who I am in just a few lines, but I'll endeavor to articulate who I aspire to be: every day, I strive to embrace all facets of myself and life, both the beauty and the challenges. It's an ongoing journey of self-improvement, continually seeking to grow and evolve. Although I may have discovered some answers along the way, I hold back from sharing them until I'm absolutely sure!
Creative thinker with a customer-centric approach and proficient in developing innovative concepts, delivering end-to-end product value. Passionate about enhancing user experiences through thoughtful product design and brand strategies.
Design System
Brand guidelines
visual strategy
design system
visual identity
The project involves creating guidelines for each brand and a file with all the components and their variations in one label. The goal is, to be able to associate them with the libraries of different brands, to obtain branded components.
One Label
ux strategy
multi-brand operations
convergence
smart approach
Designing a system that unifies UX and also allows each brand to customise the UI for better brand effectiveness
Onechannel
ux strategy
end to end journey
user flow
e-commerce experience
Onechannel is a platform that allows the convergence of self and dealer-driven purchasing processes through a unique, one-label layout customized for each brand. It has been designed with iterative testing with both customers and dealers to ensure higher adaptation
Ancia
brand guidelines
visual strategy
design system
ui design
visual identity
art direction
I spearheaded the website's rebranding, collaborating with the team to craft a compelling narrative and give the brand a new identity. I also worked on the design system following the new visual identity, worked closely with developers to implement custom components, created prototypes, and collaborated with copy and art teams to refine the content.
Scrub
ux strategy
a/b testing
information architecture
The project focuses on optimizing websites by prioritizing key sales pages. Through tests and analyses, we identified user-preferred pages and reorganized the navigation menu to align with our online sales goals.
Usability testing
user research
qualitative and quantitative
We defined a continuous usability testing approach, starting with dealers to track impact on all the interactions and features introduced.
ChargeWise
design thinking
ux research
interface
interaction
prototype
The epitome of excellence in electric vehicle charging solutions, that offers cutting-edge technology and seamless experiences for recharging your car, bike, and other electric vehicles.
Crush
design thinking
interface
The epitome of excellence in electric vehicle charging solutions, that offers cutting-edge technology and seamless experiences for recharging your car, bike, and other electric vehicles.
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