Hello, Ciao

brand strategy
creator

02

                 At the core of my approach, I maintain that brand and UX are closely connected and work together. I work hard on creating and representing digital brand identities across channels, providing strategy assistance and guidelines to ensure consistency.

Digital product
designer

01

             I believe everyone deserves a unique user experience, whether using a product at work or in their free time. I aim to create memorable and fun enterprise and consumer products as well as provide comprehensive design systems for effortless product iteration.

What I do

User research

User testing

UX and interaction

UI design

Design systems

Digital products

Brand strategy

Visual strategy

Visual identity

Brand guidelines

Branding

Art direction

Graphic design

Iconography

Illustration

Content

What I also like

Sun and light

People

Lonliness

Caos and peace

Healthy food, friendship and life

I love travelling, I hate flying Cats

Balance

me, my values and 

my method

Hey there!

Strong commentator and a good listener who values the perspectives and experiences of others.
I believe that honesty, respect, and connection are key.

Apart from my 4+ years in design, I'm also a 30-year-old woman born in Palermo, a traveller by passion, passionate about art, an artist of jokes who jokes about misadventure. The most important thing I have learned so far? Life can be tough at times and the greatest gift you can have is not money, objects, or a luxurious house but the way you face it with joy even in moments that seem impossible to overcome.

I'm not certain if I can fully encapsulate who I am in just a few lines, but I'll endeavor to articulate who I aspire to be: every day, I strive to embrace all facets of myself and life, both the beauty and the challenges. It's an ongoing journey of self-improvement, continually seeking to grow and evolve. Although I may have discovered some answers along the way, I hold back from sharing them until I'm absolutely sure!

Creative thinker with a customer-centric approach and proficient in developing innovative concepts, delivering end-to-end product value. Passionate about enhancing user experiences through thoughtful product design and brand strategies.



Projects

Design System

Brand guidelines

visual strategy

design system

visual identity

The project involves creating guidelines for each brand and a file with all the components and their variations in one label. The goal is, to be able to associate them with the libraries of different brands, to obtain branded components.

One Label

ux strategy

multi-brand operations

convergence

smart approach

Designing a system that unifies UX and also allows each brand to customise the UI for better brand effectiveness

Onechannel

ux strategy

end to end journey

user flow

e-commerce experience

Onechannel is a platform that allows the convergence of self and dealer-driven purchasing processes through a unique, one-label layout customized for each brand. It has been designed with iterative testing with both customers and dealers to ensure higher adaptation

Ancia

brand guidelines

visual strategy

design system

ui design

visual identity

art direction

I spearheaded the website's rebranding, collaborating with the team to craft a compelling narrative and give the brand a new identity. I also worked on the design system following the new visual identity, worked closely with developers to implement custom components, created prototypes, and collaborated with copy and art teams to refine the content.

Scrub

ux strategy

a/b testing

information architecture

The project focuses on optimizing websites by prioritizing key sales pages. Through tests and analyses, we identified user-preferred pages and reorganized the navigation menu to align with our online sales goals.

Usability testing

user research

qualitative and quantitative

We defined a continuous usability testing approach, starting with dealers to track impact on all the interactions and features introduced.

ChargeWise

design thinking

ux research

interface

interaction

prototype

The epitome of excellence in electric vehicle charging solutions, that offers cutting-edge technology and seamless experiences for recharging your car, bike, and other electric vehicles.

Crush

design thinking

interface

The epitome of excellence in electric vehicle charging solutions, that offers cutting-edge technology and seamless experiences for recharging your car, bike, and other electric vehicles.

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